About Me

Oh, hello!

By now, you know I'm Amanda. What you don't know is that I have over a decade of writing experience, with my experiences spanning agency and corporate roles, internal and external comms, brand strategy and digital marketing, and more. I'm a great storyteller — which also means I'm great at digging into the data and strategy behind my words. Pivot tables, beware.

Currently, I support brand content strategy at Salesforce. My writing and content strategies have also supported Delta Airlines, Chick-fil-A, Orkin Pest Control, SCANA Energy, the U.S. Department of State, and more.

Some other semi-interesting things about me: I'm a rock climber, lived in Malaysia, excel at sarcasm, and believe deeply in em dashes and Oxford commas.

Education

University of Pennsylvania

Bachelor of Arts

Major in English/ Creative Writing
Minor in Urban Education

Phi Beta Kappa

Summa cum laude

No, I did not go to Wharton. Yes, I thrived in the College of Arts & Sciences, building my creative writing community at the Kelly Writers House, working in local West Philly schools, and writing a middle grade fiction novel for my honors thesis. Not shockingly, it was about a girl who grew up in a pillow factory.

Work Experiences

Salesforce

This is going to be a big block. I've been lucky enough to do a lot of cool things.

Manager, Employer Brand Content Strategy

May 2023 - Present

Build and scale Salesforce’s employer brand, leading brand content on all external-facing channels, including careers website (careers.salesforce.com), social media, automated marketing emails, industry events, and more
Lead editorial strategy for careers blog, including developing editorial calendar, managing team of writers, and serving as final copyeditor for Salesforce voice and tone – leading to +22% MoM increase in career site traffic since joining team
Segment messaging based on audience insights and needs; for instance, currently leading campaign focused on Tech & Product recruiting for AI engineers

Manager, Internal Communications (Culture & Employee Lifecycle)

July 2021 - May 2023

Write and lead team responsible for daily internal communications sent to 80,000+ person audience with 74% open rate; developed unique tone
Lead strategy and internal content development for culture narrative and brand communications, collaborating across Equality, Sustainability, Talent Brand, and PR teams
Craft short- and long-form content for Employee Communications and Recruitment Marketing, including email journeys (onboarding 32,000+ hires)
Lead global team with three direct reports in U.S. and Australia

Sr. Specialist; M&A Communications

November 2019 - July 2021

Drafted and implemented customized, multi-channel onboarding communication strategies and journeys for acquired employees, with focus on HR and benefits comms.
Collaborated with cross-functional teams in Corporate Development and HR M&A

Jackson Spalding

JS is an integrated PR & Marketing firm that me write puns about bugs for a living.

Content Marketing Strategist

March 2017 - November 2019

Spearheaded content marketing strategy, execution, and optimization for B2B and B2C clients, including Chick-fil-A, SCANA Energy, and Orkin Pest Control, leading to 106% YoY increase in social engagement and 59% YoY increase in blog traffic
Crafted messaging for integrated, full-funnel customer journeys, with a 15% increase in YoY digital acquisitions and $32 decrease in cost-per-acquisition for utility client

Other Cool Places That I've Worked At

From Atlanta to Malaysia.

Marketing & Communications Associate

Technology Association of Georgia - Education Collaborative

January 2016 - March 2017

Developed all marketing and communications collateral, from press releases to website copy, for TAG's STEM education non-profit
Led UX website redesign that led to 20%+ increase YoY in site traffic

Atlanta Magazine

Former intern re-hired as contract employee to support copyediting, fact-checking, and research support for Atlanta magazine's ancillary publication
Responsible for factual accuracy of magazine with circulation to 38,000+ plus
Coordinated with Managing Editor and Creative team to meet publication deadlines

January 2016 - March 2017

Copy & Research Editor (Contract)

U.S. Department of State

Responsible for co-teaching English at rural, low-income secondary school in Malaysia
Created, coordinated, and launched the first U.S. Embassy-sponsored nationwide creative writing competition in Malaysia, involving grant proposals, budgeting, and fundraising initiatives with school systems and government
Taught English speaking workshops for 300 students; planned, budgeted and facilitated district-wide English camps; created writing and education workshops across the community

January - November 2015

Fulbright Scholar - English Teaching Assistant

Fancy Awards

Best Use of Facebook for Content Marketing & Finalist for Best Topic Specific Blog (Content Marketing Institute)

Winner of Best Non-Profit Marketing Campaign (Atlanta Marketer of the Year, 2019)

Speaker to Malaysian Ambassador: Selected from cohort of 100 Fulbright English Teaching Assistants to represent our program

Phi Beta Kappa