Amanda Wolkin
Content Strategist & Copywriter
Projects
I've written long-form whitepapers. Punny social copy about cockroaches. 60+ pages about Salesforce Careers. Coloring books for natural gas safety. And I'm just getting started.
Salesforce Careers:
Website Overhaul
Lead Copywriter & Content Strategist
In an ever-competitive talent marketplace with more acronyms than you can count (FAANG! MAMAA! Oh my!), Salesforce was faced with a simple task: creating a completely new careers website to attract, engage, and convert top talent. As lead copywriter on the project, I was tasked with creating 60+ pages of net-new copy.
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Orkin Pest Control:
B2B Whitepapers
Lead Copywriter
Orkin’s B2B division needed to sell targeted pest control services to specific industries. We developed integrated campaign, including gated white papers with a deep-dive on the pest — and why they should care.
Or, put another way: I wrote a lot of puns about rats and cockroaches and loved it.
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Salesforce:
Employee Engagement Campaign
Video Script Writer
When the pandemic started, Salesforce was faced with the question: How do we showcase our flexible work culture to prospective candidates?
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Enter: Success From Anywhere. Through a creative campaign, including an updated website, video, and prospective email journey, we shared with prospective new hires how Salesforce works in ways that work for them.
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SCANA Energy:
Content Marketing Blog
Writer & Content Strategist
First, a quick lesson on natural gas in Georgia: It’s a de-regulated market, meaning there are multiple providers to choose the exact same service from. As part of SCANA’s content marketing team, we created SEO-driven, Awareness-level content to get Georgia residents into the, well, pipeline.
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Orkin Pest Control:
Social Media Content
Content Strategist
As the content owner of Orkin’s social media sites, I drafted relevant, engaging content that made pest control — dare I say it — fun.
Honing in on the voice of “The Orkin Man” — an everyday guy with bad dad jokes — we made Orkin an approachable neighbor.
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Philadelphia & Atlanta Magazines:
Editorial Content
Op-ed writer
My first roles were in magazine journalism, working at Philadelphia and Atlanta magazines. While my primary responsibilities were in the fact-checking department (hey, you gotta start somewhere!), I pitched and authored several op-eds and articles at both organizations.
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