Amanda Wolkin
Content Strategist & Copywriter
SCANA Energy:
Content Marketing Blog
First, a quick lesson on natural gas in Georgia: It’s a de-regulated market, meaning there are multiple providers to choose the exact same service from. As part of the agency team supporting SCANA’s content marketing, we created SEO-driven, awareness-level content to get Georgia residents into the, well, pipeline.
A Natural Gas Safety Book for Kids
SCANA had partnerships with local elementary schools, teaching students about the safety precautions to take around natural gas (and, of course, more fun things). This take-home coloring book was part of the company’s larger CSR efforts.
What's the Average Natural Gas Bill in Georgia ?
Based on key SEO phrases ("average natural gas bill in Georgia;" "high natural gas bill"), I created graphic-rich content that lived on SCANA's blog, Pinterest profiles, Facebook page, and more.
Grilling Ideas: 5 Things to Know Before Your Summer Cookout
How do you make people care about natural gas? Make it relatable … with grilling tips from your neighbors.
What to Expect from Your Natural Gas Bill
The biggest time to snag natural gas buyers? When they're moving houses. Use SEO-driven phrases, including "moving natural gas", "moving utilities", and "price-per-there", we created a graphic representation of a natural gas bill to break it down for prospective customers.
